A small coastal village with a long sandy beach is becoming very popular with tourists due both its natural beauty and its proximity to Phaistos, Gortys and other important sites. There are quite few hotels, apartments etc and taverns, cafes by the beach.

One of the most beautiful sandy beaches of Crete, extends from a clump of rocks riveted in the shallow waters in the south to the Kalamaki settlement in the North. In Minoan times there used to be the ancient port of Phaistos. The antiquities lie just a few meters away from the sea.

Matala (GR: Μάταλα) was the ancient port of Phaistos and Gortys and a former fishing community which has developed into a modern holiday center. It is located 4 km south-west of the village of Pitsidia and 75 km from Iraklion. It is built on the coast line of the Messara bay inside a small and picturesque inlet. During the 60's the caves of Matala were hosting a hippie commune.

The Red beach is located around 700m south from Matala. It is a beautiful secluded beach with fine reddish sand originating from the rocks of the area. The name "Red Beach" is given by the visitors due to its reddish color while its original name is Ammoúdia (GR: Αμμούδια). The sea gets a lovely blue-green color, making the landscape really unique. The only way to access Red Beach is on foot or by boat from Matala. The walk from Matala takes about 20 minutes and it can't be considered as an easy one. Red Beach however can get pretty crowded in the high season. There is a small stone-wall canteen offering snacks and drinks and a few umbrellas and sun-beds.
Nudism is tolerated at the two ends of the beach.